Dhaka University Library Online catalog

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Zacher, Robert Vincent.

Advertising techniques and management / Robert Vincent Zacher - Homewood, Ill. : R. D. Irwin, 1961. - xiii, 618 p. illus. 24 cm.

Includes bibliographical references.

LCCN: 61014487

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .Z2

Dewey Class. No.: 659.1 / ZAA

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