Seehafer, E. F. 1921-1996.
Successful television and radio advertising / Gene F. Seehafer and Jack W. Laemmar. - New York : McGraw-Hill, 1959. - 648 p. : illus. ; 24 cm. - McGraw-Hill series in marketing and advertising ; .
Successor to the authors' Successful radio and television advertising, published in 1951.
59009994
GB59-17778
Radio advertising.
Television advertising.
HF6146.R3 / S42
659.1 / SES
Successful television and radio advertising / Gene F. Seehafer and Jack W. Laemmar. - New York : McGraw-Hill, 1959. - 648 p. : illus. ; 24 cm. - McGraw-Hill series in marketing and advertising ; .
Successor to the authors' Successful radio and television advertising, published in 1951.
59009994
GB59-17778
Radio advertising.
Television advertising.
HF6146.R3 / S42
659.1 / SES