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Successful television and radio advertising / (Record no. 141727)

000 -LEADER
fixed length control field 01032cam a22003011 4500
001 - CONTROL NUMBER
control field 7013890
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161226161553.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 720810s1959 nyua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 59009994
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GB59-17778
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)377741
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency OAU
Modifying agency OCoLC
-- Uk
-- BD-DhUL
042 ## - AUTHENTICATION CODE
Authentication code premarc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6146.R3
Item number S42
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number SES
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Seehafer, E. F.
Fuller form of name (Eugene Fred),
Dates associated with a name 1921-1996.
245 10 - TITLE STATEMENT
Title Successful television and radio advertising /
Statement of responsibility, etc. Gene F. Seehafer and Jack W. Laemmar.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1959.
300 ## - PHYSICAL DESCRIPTION
Extent 648 p. :
Other physical details illus. ;
Dimensions 24 cm.
490 ## - SERIES STATEMENT
Series statement McGraw-Hill series in marketing and advertising ;
500 ## - GENERAL NOTE
General note Successor to the authors' Successful radio and television advertising, published in 1951.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Radio advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Television advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Laemmar, Jack William
Dates associated with a name 1910-
Relator term joint author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c oclcrpl
d u
e ncip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2016-12-262016-12-26Dhaka University Library 2016-12-26 Books  3PurchasedNon Fiction General StacksA166614Dhaka University Library659.1 SES
2016-12-262016-12-26Dhaka University Library 2016-12-26 Books  2PurchasedNon Fiction General StacksA166613Dhaka University Library659.1 SES
2016-12-262016-12-26Dhaka University Library 2016-12-26 Books  2PurchasedNon Fiction General StacksA166612(D)Dhaka University Library659.1 SES
Last Updated on September 15, 2019
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