Rossiter, John R.
Advertising and promotion management / John R. Rossiter, Larry Percy. - New York : McGraw-Hill, 1987. - xix, 647 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070539073 : $34.95
86027381
Advertising.
Sales promotion.
HF5821 / .R65 1987
659.1 / ROA
Advertising and promotion management / John R. Rossiter, Larry Percy. - New York : McGraw-Hill, 1987. - xix, 647 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070539073 : $34.95
86027381
Advertising.
Sales promotion.
HF5821 / .R65 1987
659.1 / ROA