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Rossiter, John R.

Advertising and promotion management / John R. Rossiter, Larry Percy. - New York : McGraw-Hill, 1987. - xix, 647 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and index.

0070539073 : $34.95

86027381


Advertising.
Sales promotion.

HF5821 / .R65 1987

659.1 / ROA
Last Updated on September 15, 2019
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