Tellis, Gerard J. 1950-
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis. - New Delhi : Response Books, c2004. - 203 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0761922520 (cloth) 8178293706 0761922539 (paper)
2003016016
Advertising.
Consumers--Attitudes.
HF5823 / .T273 2004
659.1 / TEE
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis. - New Delhi : Response Books, c2004. - 203 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0761922520 (cloth) 8178293706 0761922539 (paper)
2003016016
Advertising.
Consumers--Attitudes.
HF5823 / .T273 2004
659.1 / TEE