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Tellis, Gerard J. 1950-

Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis. - New Delhi : Response Books, c2004. - 203 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0761922520 (cloth) 8178293706 0761922539 (paper)

2003016016


Advertising.
Consumers--Attitudes.

HF5823 / .T273 2004

659.1 / TEE
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