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Effective advertising : (Record no. 141793)

000 -LEADER
fixed length control field	00890cam a22002894a 4500
001 - CONTROL NUMBER
control field	13276402
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161226165202.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	030716s2004 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2003016016
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0761922520 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8178293706
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0761922539 (paper)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
--	BD-DhUL
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5823
Item number	.T273 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Edition number	22
Item number	TEE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Tellis, Gerard J.
Dates associated with a name	1950-
245 10 - TITLE STATEMENT
Title	Effective advertising :
Remainder of title	understanding when, how, and why advertising works /
Statement of responsibility, etc.	Gerard J. Tellis.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Response Books,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	203 p. :
Other physical details	ill. ;
Dimensions	24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Consumers
General subdivision	Attitudes.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ecip
f	20
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	1	Purchased	Non Fiction	General Stacks	414449	Dhaka University Library	659.1 TEE
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	1	Purchased	Non Fiction	General Stacks	4207282	Dhaka University Library	659.1 TEE
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	3	Purchased	Non Fiction	General Stacks	420729	Dhaka University Library	659.1 TEE
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	4	Purchased	Non Fiction	General Stacks	420730	Dhaka University Library	659.1 TEE
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	5	Purchased	Non Fiction	General Stacks	420731	Dhaka University Library	659.1 TEE
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	6	Purchased	Non Fiction	General Stacks	420732	Dhaka University Library	659.1 TEE
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	8	Purchased	Non Fiction	General Stacks	452015	Dhaka University Library	659.1 TEE

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Effective advertising : (Record no. 141793)