Littlefield, James E.
Advertising : mass communication in marketing by James E. Littlefield [and] C. A. Kirkpatrick. - 3rd ed. - Boston : Houghton Mifflin, 1970 - x, 544 p. : illus. ; 24 cm.
Previous editions by C. A. Kirkpatrick.
Includes bibliographical references.
75017249
Advertising.
659.1 / LIA
Advertising : mass communication in marketing by James E. Littlefield [and] C. A. Kirkpatrick. - 3rd ed. - Boston : Houghton Mifflin, 1970 - x, 544 p. : illus. ; 24 cm.
Previous editions by C. A. Kirkpatrick.
Includes bibliographical references.
75017249
Advertising.
659.1 / LIA