Advertising : (Record no. 141817)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00822nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1743983 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226170628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 701016s1970 mauabh b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 75017249 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhUL |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | LIA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Littlefield, James E. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising : |
| Statement of responsibility, etc. | by James E. Littlefield [and] C. A. Kirkpatrick. |
| Remainder of title | mass communication in marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 1970 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 544 p. : |
| Other physical details | illus. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous editions by C. A. Kirkpatrick. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kirkpatrick, Charles Atkinson, |
| Relator term | joint author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 1 | purchased | Non Fiction | General Stacks | A89194 | Dhaka University Library | 659.1 LIA | |||||
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 1 | Donation | Non Fiction | General Stacks | A226339 | Dhaka University Library | 659.1 LIA |