Wright, John Sherman 1920-
Advertising / John S. Wright ... [et al.]. - 4th ed. - New York : McGraw-Hill, c1977. - xiii, 769 p. : ill. ; 24 cm. - McGraw-Hill series in marketing ; .
Includes bibliographical references and index.
0070720673 007099675X
76043997
Advertising.
HF5823 / .W7 1977
659.1 / WRA
Advertising / John S. Wright ... [et al.]. - 4th ed. - New York : McGraw-Hill, c1977. - xiii, 769 p. : ill. ; 24 cm. - McGraw-Hill series in marketing ; .
Includes bibliographical references and index.
0070720673 007099675X
76043997
Advertising.
HF5823 / .W7 1977
659.1 / WRA