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by Wright, John Sherman.
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1977Edition: 4th ed.Description: xiii, 769 p. : ill. ; 24 cm.ISBN: 0070720673; 007099675X.Subject(s): Advertising
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Includes bibliographical references and index.

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Last Updated on September 15, 2019
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