Dhaka University Library Online catalog

Normal view MARC view ISBD view

Hepner, Harry Walker 1893-1984.

Advertising : creative communication with consumers / - 4th ed. - New York : McGraw-Hill; 1964. - 692 p. : illus. ; 24 cm.

First ed. published in 1941 under title: Effective advertising.

Includes bibliographical references and index.

LCCN: 63023457

Nat. Bib. No.: GB64-18053

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .H36 1964

Dewey Class. No.: 659.1 / HEA

Print
Add to your cart (remove)
Save record
More searches