Advertising : creative communication with consumers /
by Hepner, Harry Walker.
Material type: BookPublisher: New York : McGraw-Hill; 1964Edition: 4th ed.Description: 692 p. : illus. ; 24 cm.Subject(s): AdvertisingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Dhaka University Library General Stacks | Non Fiction | 659.1 HEA (Browse shelf) | 1 | Available | A32243 |
First ed. published in 1941 under title: Effective advertising.
Includes bibliographical references and index.
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