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Advertising : creative communication with consumers /

by Hepner, Harry Walker.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill; 1964Edition: 4th ed.Description: 692 p. : illus. ; 24 cm.Subject(s): Advertising
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Books Books Dhaka University Library
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Non Fiction 659.1 HEA (Browse shelf) 1 Available A32243

First ed. published in 1941 under title: Effective advertising.

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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