Dhaka University Library Online catalog

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Wells, William, 1926-

Advertising : principles & practice / Advertising : principles and practice William Wells, John Burnett, Sandra Moriarty. - 6th ed. - New Delhi : Prentice Hall, c2003. - xxix, 599 p. : col. ill. ; 29 cm.

Includes bibliographical references (p. 575-580) and index.

ISBN: 8120326121

LCCN: 2005047639

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455 2006

Dewey Class. No.: 659.1 / WEA

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