Advertising : (Record no. 142213)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01104cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13922539 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161227123058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050406s2003 i a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005047639 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120326121 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .W455 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | WEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William, |
| Dates associated with a name | 1926- |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles & practice / |
| Statement of responsibility, etc. | William Wells, John Burnett, Sandra Moriarty. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising : principles and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 599 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | IRS |
| Price amount | 350 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 575-580) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John, |
| Dates associated with a name | 1944- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. |
| Fuller form of name | (Sandra Ernst) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Shelving location | Damaged status | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-27 | 2016-12-27 | Dhaka University Library | 2006-07-12 | Books | 7 | Purchased | General Stacks | 420703 | Dhaka University Library | 659.1 WEA | |||||
| 2016-12-27 | 2016-12-27 | Dhaka University Library | 2006-07-12 | Books | 6 | Purchased | General Stacks | 420702 | Dhaka University Library | 659.1 WEA | |||||
| 2016-12-27 | 2016-12-27 | Dhaka University Library | 2006-07-12 | Books | 5 | Purchased | General Stacks | 420701 | Dhaka University Library | 659.1 WEA |