McCarthy, E. Jerome
Basic marketing / [by] E. Jerome McCarthy, Stanley J. Shapir - 2nd ed. - Homewood, Ill., R. D. Irwin, 1979. - xxvi, 755 p. illus., maps. 24 cm.
Bibliographical footnotes.
0256021384
68019500
Marketing--Management.
HF5415.13 / .M3 1968
658.8 / MCB
Basic marketing / [by] E. Jerome McCarthy, Stanley J. Shapir - 2nd ed. - Homewood, Ill., R. D. Irwin, 1979. - xxvi, 755 p. illus., maps. 24 cm.
Bibliographical footnotes.
0256021384
68019500
Marketing--Management.
HF5415.13 / .M3 1968
658.8 / MCB