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McCarthy, E. Jerome

Basic marketing / [by] E. Jerome McCarthy, Stanley J. Shapir - 2nd ed. - Homewood, Ill., R. D. Irwin, 1979. - xxvi, 755 p. illus., maps. 24 cm.

Bibliographical footnotes.

ISBN: 0256021384

LCCN: 68019500

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M3 1968

Dewey Class. No.: 658.8 / MCB

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