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Basic marketing / (Record no. 147032)

000 -LEADER
fixed length control field 00728cam a22002531 4500
001 - CONTROL NUMBER
control field 3593903
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170105160618.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 700928s1979 iluab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 68019500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256021384
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhUL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M3 1968
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MCB
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name
245 10 - TITLE STATEMENT
Title Basic marketing /
Remainder of title
Statement of responsibility, etc. [by] E. Jerome McCarthy, Stanley J. Shapir
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood, Ill.,
Name of publisher, distributor, etc. R. D. Irwin,
Date of publication, distribution, etc. 1979.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 755 p.
Other physical details illus., maps.
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliographical footnotes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Shapir, Stanley J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2017-01-052017-01-05Dhaka University Library 2017-01-05 Books  1PurchasedNon Fiction General StacksA275076Dhaka University Library658.8 MCB
Last Updated on September 15, 2019
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