Magrath, Allan J.
The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath. - New York, NY : American Management Association, c1992. - 196 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0814450423 : $22.95
91033714
Marketing.
Consumer satisfaction.
HF5415.122 / .M34 1992
658.8 / MAG
The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath. - New York, NY : American Management Association, c1992. - 196 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0814450423 : $22.95
91033714
Marketing.
Consumer satisfaction.
HF5415.122 / .M34 1992
658.8 / MAG