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Magrath, Allan J.

The 6 imperatives of marketing : lessons from the world's best companies / Allan J. Magrath. - New York, NY : American Management Association, c1992. - 196 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0814450423 : $22.95

91033714


Marketing.
Consumer satisfaction.

HF5415.122 / .M34 1992

658.8 / MAG
Last Updated on September 15, 2019
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