The 6 imperatives of marketing : lessons from the world's best companies /
by Magrath, Allan J.
Material type: BookPublisher: New York, NY : American Management Association, c1992Description: 196 p. : ill. ; 24 cm.ISBN: 0814450423 :.Subject(s): Marketing | Consumer satisfactionItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Dhaka University Library American Studies Corner | Non Fiction | 658.8 MAG (Browse shelf) | Not For Loan | 367152 |
Includes bibliographical references and index.
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