Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 7th, global - Boston : Pearson, 2011 - 648 p. : ill. (some col.) ; 28 cm
Glossary: p. 618-625
Includes bibliographical references and index
Marketing
658.8 / LOS
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 7th, global - Boston : Pearson, 2011 - 648 p. : ill. (some col.) ; 28 cm
Glossary: p. 618-625
Includes bibliographical references and index
Marketing
658.8 / LOS