Lamb, Charles W.
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 12th ed. - Ohio : South-Western/Cengage Learning, c2013. - xxv, 833 p. in various pagings : chiefly col. ill. ; 29 cm.
Glossary: p. G.1-G.14. Includes bibliographical references and index.
9781111821647 (hbk.)
2011941854
Marketing--Management.
HF5415 / .L2624 2013
658.8 / LAM
Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 12th ed. - Ohio : South-Western/Cengage Learning, c2013. - xxv, 833 p. in various pagings : chiefly col. ill. ; 29 cm.
Glossary: p. G.1-G.14. Includes bibliographical references and index.
9781111821647 (hbk.)
2011941854
Marketing--Management.
HF5415 / .L2624 2013
658.8 / LAM