Marketing / (Record no. 203536)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01088cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17019534 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191031113152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111025s2013 ohua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011941854 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781111821647 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhUL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L2624 2013 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Ohio : |
| Name of publisher, distributor, etc. | South-Western/Cengage Learning, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 833 p. in various pagings : |
| Other physical details | chiefly col. ill. ; |
| Dimensions | 29 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 373.95 |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 249.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Glossary: p. G.1-G.14. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| Relator term | jt. aut. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D. |
| Relator term | jt. aut. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2017-05-30 | 2017-05-30 | Dhaka University Library | 2017-05-30 | Books | 1 | Purchased | Non Fiction | General Stacks | 500506 | Dhaka University Library | 658.8 LAM | |||||
| 2017-05-30 | 2017-05-30 | Dhaka University Library | 2017-05-30 | Books | 2 | Purchased | Non Fiction | General Stacks | 500507 | Dhaka University Library | 658.8 LAM | |||||
| 2019-10-30 | 2019-10-30 | Dhaka University Library | 2019-06-12 | Books | 3 | Purchased | Non Fiction | General Stacks | 517686 | Dhaka University Library | 658.8 LAM | |||||
| 2019-10-30 | 2019-10-30 | Dhaka University Library | 2019-06-12 | Books | 4 | Purchased | Non Fiction | General Stacks | 517687 | Dhaka University Library | 658.8 LAM | |||||
| 2019-10-30 | 2019-10-30 | Dhaka University Library | 2019-06-12 | Books | 5 | Purchased | Non Fiction | General Stacks | 517688 | Dhaka University Library | 658.8 LAM |