McDaniel, Carl
Marketing research / Carl McDaniel, Roger Gates. - 10 - New Jersey : Wiley, 2015 - xxi, 552 p. in various pagings : ill. (some col.) ; 25 cm.
Glossary: p. G.1-G.8
Includes bibliographical references and index
9781118808849
Marketing --Research
658.8072 / MCM
Marketing research / Carl McDaniel, Roger Gates. - 10 - New Jersey : Wiley, 2015 - xxi, 552 p. in various pagings : ill. (some col.) ; 25 cm.
Glossary: p. G.1-G.8
Includes bibliographical references and index
9781118808849
Marketing --Research
658.8072 / MCM