Marketing research / (Record no. 203692)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00725nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170531105322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170531s2015 njua|||| b||| 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118808849 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8072 |
| Item number | MCM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | Carl McDaniel, Roger Gates. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 552 p. in various pagings : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 242.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Glossary: p. G.1-G.8 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gates, Roger |
| Relator term | jt. au |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2017-05-31 | 2017-05-31 | Dhaka University Library | 2017-05-14 | Books | 1 | Purchased | Non Fiction | General Stacks | 500518 | Dhaka University Library | 658.8072 MCM | |||||
| 2017-05-31 | 2017-05-31 | Dhaka University Library | 2017-05-14 | Books | 2 | Purchased | Non Fiction | General Stacks | 500519 | Dhaka University Library | 658.8072 MCM |