Temporal, Paul.
Islamic branding and marketing : creating a global Islamic business / [electronic resource] Paul Temporal. - Singapore : John Wiley & Sons (Asia), ©2011. - 1 online resource (xvii, 324 pages) : illustrations. - Wiley trading . - Wiley trading. .
Includes bibliographical references and index.
Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets.
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents.
9781119199540 1119199549 9780470828472 0470828471 9780470828489 047082848X
9786613175151
A611FD2C-93BF-4FBA-B3DF-D5D4D8883FE9 OverDrive, Inc. http://www.overdrive.com
Marketing--Islamic countries.
Consumers--Psychology.--Islamic countries
Consumers--Islamic countries--Psychology.
Marketing--Islamic countries.
Marketing.
BUSINESS & ECONOMICS--Green Business.
Consumers--Psychology.
Marketing.
Islamic countries.
Electronic books.
HF5415.12.I74 / T46 2011eb
658.802
Islamic branding and marketing : creating a global Islamic business / [electronic resource] Paul Temporal. - Singapore : John Wiley & Sons (Asia), ©2011. - 1 online resource (xvii, 324 pages) : illustrations. - Wiley trading . - Wiley trading. .
Includes bibliographical references and index.
Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets.
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents.
9781119199540 1119199549 9780470828472 0470828471 9780470828489 047082848X
9786613175151
A611FD2C-93BF-4FBA-B3DF-D5D4D8883FE9 OverDrive, Inc. http://www.overdrive.com
Marketing--Islamic countries.
Consumers--Psychology.--Islamic countries
Consumers--Islamic countries--Psychology.
Marketing--Islamic countries.
Marketing.
BUSINESS & ECONOMICS--Green Business.
Consumers--Psychology.
Marketing.
Islamic countries.
Electronic books.
HF5415.12.I74 / T46 2011eb
658.802