Islamic branding and marketing : creating a global Islamic business / (Record no. 205264)
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| fixed length control field | 04095cam a2200733Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn748263020 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171116112429.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110829s2011 si a ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119199540 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119199549 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470828472 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470828471 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470828489 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047082848X |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470825396 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470825391 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470828465 |
| Qualifying information | (e-Mobi) |
| 024 8# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 9786613175151 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000052898834 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000688562 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000688563 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV041909433 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 396993583 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DKDLA |
| System control number | 820120-katalog:000516555 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 13932102 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043737908 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)748263020 |
| Canceled/invalid control number | (OCoLC)743204799 |
| -- | (OCoLC)747411938 |
| -- | (OCoLC)770866931 |
| -- | (OCoLC)806520844 |
| -- | (OCoLC)816850579 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | A611FD2C-93BF-4FBA-B3DF-D5D4D8883FE9 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | N$T |
| Modifying agency | E7B |
| -- | YDXCP |
| -- | OCLCQ |
| -- | EBLCP |
| -- | REDDC |
| -- | OCLCQ |
| -- | MERUC |
| -- | DOS |
| -- | OCLCQ |
| -- | COD |
| -- | TEFOD |
| -- | OCLCF |
| -- | DEBSZ |
| -- | DKDLA |
| -- | OCLCQ |
| -- | OCLCO |
| -- | MHW |
| -- | IDEBK |
| -- | UKDOC |
| -- | DEBBG |
| -- | TEFOD |
| -- | DG1 |
| -- | CDX |
| -- | OCLCO |
| -- | C6I |
| -- | OCLCQ |
| -- | S3O |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCO |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a------ |
| -- | f------ |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12.I74 |
| Item number | T46 2011eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 094000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Temporal, Paul. |
| 245 10 - TITLE STATEMENT | |
| Title | Islamic branding and marketing : creating a global Islamic business / |
| Statement of responsibility, etc. | Paul Temporal. |
| Medium | [electronic resource] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | John Wiley & Sons (Asia), |
| Date of publication, distribution, etc. | ©2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xvii, 324 pages) : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Wiley trading |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Islamic countries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| Geographic subdivision | Islamic countries |
| General subdivision | Psychology. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Islamic countries |
| -- | Psychology. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Islamic countries. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Green Business. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Psychology. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00876425 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01010167 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Islamic countries. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01244130 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Temporal, Paul. |
| Title | Islamic branding and marketing. |
| Place, publisher, and date of publication | Singapore : John Wiley & Sons (Asia), ©2011 |
| International Standard Book Number | 9780470825396 |
| Record control number | (OCoLC)739118535 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Wiley trading. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://onlinelibrary.wiley.com/book/10.1002/9781119199540 |
| Public note | Wiley Online Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
No items available.