Zikmund, William G.
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 3rd ed. - New Delhi : Cengage Learning, c2007 (2017) - xvii, 414 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 405-410) and index.
9788131502815
2006908266
Marketing research.
HF5415.2 / .Z537 2007
658.83 / ZIE
Essentials of marketing research / William G. Zikmund, Barry J. Babin. - 3rd ed. - New Delhi : Cengage Learning, c2007 (2017) - xvii, 414 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. 405-410) and index.
9788131502815
2006908266
Marketing research.
HF5415.2 / .Z537 2007
658.83 / ZIE