Essentials of marketing research /
by Zikmund, William G; Babin, Barry J.
Material type:
BookPublisher: New Delhi : Cengage Learning, c2007 (2017)Edition: 3rd ed.Description: xvii, 414 p. : col. ill. ; 28 cm.ISBN: 9788131502815.Subject(s): Marketing research
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Dhaka University Library General Stacks | Non Fiction | 658.83 ZIE (Browse shelf) | 2 | Available | 506665 | |
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Includes bibliographical references (p. 405-410) and index.
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