Dhaka University Library Online catalog

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Legends in consumer behavior : Jacob Jacoby : v. 4 / edited by Jagdish N. Sheth - New Delhi : Sage, 2015 - v. : ill. ; 25 cm - Legends in consumer behavior .

Includes bibliographical references

Contents: v. 4. The fourth P.: advertising and personal selling

ISBN: 9789351501244

Subjects--Topical Terms:
Jacoby, Jacob
Consumer behavior

Dewey Class. No.: 658.8342 / LEG

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