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Legends in consumer behavior : Jacob Jacoby : v. 4 /

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BookSeries: Legends in consumer behavior.Publisher: New Delhi : Sage, 2015Description: v. : ill. ; 25 cm.ISBN: 9789351501244.Subject(s): Jacoby, Jacob | Consumer behavior

Contents:

Contents: v. 4. The fourth P.: advertising and personal selling

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Dhaka University Library General Stacks	Non Fiction	658.8342 LEG (Browse shelf)	1	Available		506561
Books	Dhaka University Library General Stacks	Non Fiction	658.8342 LEG (Browse shelf)	2	Available		506569

Includes bibliographical references

Contents: v. 4. The fourth P.: advertising and personal selling

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