Chaffey, Dave, 1963-
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. - 5th ed. - xxvii, 660 p. : chiefly col. ill. ; 26 cm.
Glossary: p. 627-648. Includes bibliographical references and index.
9781138191686 (hbk : alk. paper) 9781138191709 (pbk. : alk. paper)
2016041418
Internet marketing.--Management
HF5415.1265 / .S615 2017
658.872 / CHD
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. - 5th ed. - xxvii, 660 p. : chiefly col. ill. ; 26 cm.
Glossary: p. 627-648. Includes bibliographical references and index.
9781138191686 (hbk : alk. paper) 9781138191709 (pbk. : alk. paper)
2016041418
Internet marketing.--Management
HF5415.1265 / .S615 2017
658.872 / CHD