Digital marketing excellence : (Record no. 250636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01560cam a2200385 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19382173 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191030122701.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161121s2017 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016041418 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138191686 (hbk : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138191709 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .S615 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | CHD |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing excellence : |
| Remainder of title | planning, optimizing and integrating online marketing / |
| Statement of responsibility, etc. | Dave Chaffey and PR Smith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London ; |
| -- | New York : |
| Name of producer, publisher, distributor, manufacturer | Routledge, Taylor & Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 660 p. : |
| Other physical details | chiefly col. ill. ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 11.31 |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 135.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Glossary: p. 627-648. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| Relator term | jt. aut. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Smith, P. R. (Paul Russell), 1957- |
| Title | Digital marketing excellence. |
| Edition | Fifth edition |
| Place, publisher, and date of publication | London ; New York : Routledge, Taylor & Francis Group, 2017 |
| International Standard Book Number | 9781315640341 |
| Record control number | (DLC) 2016055724 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-10-30 | 2019-10-30 | Dhaka University Library | 2019-04-30 | Books | 1 | Purchased | Non Fiction | General Stacks | 515387 | Dhaka University Library | 658.872 CHD | |||||
| 2019-10-30 | 2019-10-30 | Dhaka University Library | 2019-04-30 | Books | 2 | Purchased | Non Fiction | General Stacks | 515388 | Dhaka University Library | 658.872 CHD | |||||
| 2019-10-30 | 2019-10-30 | Dhaka University Library | 2019-06-12 | Books | 3 | Purchased | Non Fiction | General Stacks | 517681 | Dhaka University Library | 658.872 CHD | |||||
| 2019-10-30 | 2019-10-30 | Dhaka University Library | 2019-06-12 | Books | 4 | Purchased | Non Fiction | General Stacks | 517682 | Dhaka University Library | 658.872 CHD | |||||
| 2019-10-30 | 2019-10-30 | Dhaka University Library | 2019-06-12 | Books | 5 | Purchased | Non Fiction | General Stacks | 517683 | Dhaka University Library | 658.872 CHD |