Sponder, Marshall,
Digital analytics for marketing / Marshall Sponder & Gohar F. Khan. - xxv, 389 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781138190689 (pbk)
2017016297
Internet marketing.
Social media.
HF5415.1265 / S658 2017
658.8340285 / SPD
Digital analytics for marketing / Marshall Sponder & Gohar F. Khan. - xxv, 389 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781138190689 (pbk)
2017016297
Internet marketing.
Social media.
HF5415.1265 / S658 2017
658.8340285 / SPD