Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 7th ed. - New York : McGraw-Hill Education, 2018. - xxviii, 514 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780078112102 (hbk)
Service industries --Marketing.
Customer services.
658.8 / ZES
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 7th ed. - New York : McGraw-Hill Education, 2018. - xxviii, 514 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780078112102 (hbk)
Service industries --Marketing.
Customer services.
658.8 / ZES