Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong, Marc Oliver Opresnik. - 18th, global ed. - Harlow : Pearson Education, 2021. - 728 p. : col. ill. ; 27 cm.
Glossary: p. 649 - 658.
Includes bibliographical references and index.
9781292341132 (pbk)
Marketing.
658.8 / KOP
Principles of marketing / Philip Kotler, Gary Armstrong, Marc Oliver Opresnik. - 18th, global ed. - Harlow : Pearson Education, 2021. - 728 p. : col. ill. ; 27 cm.
Glossary: p. 649 - 658.
Includes bibliographical references and index.
9781292341132 (pbk)
Marketing.
658.8 / KOP