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Principles of marketing / (Record no. 255996)

000 -LEADER
fixed length control field 00780nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220526123440.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220518s2021 enka|||| b||| 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292341132 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhUL
Transcribing agency BD-DhUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong, Marc Oliver Opresnik.
250 ## - EDITION STATEMENT
Edition statement 18th, global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Pearson Education,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent 728 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
365 ## - TRADE PRICE
Price type code US$
Price amount 100.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Glossary: p. 649 - 658.
Includes bibliographical references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
Relator term jt. aut.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc Oliver.
Relator term jt. aut.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2022-05-182022-05-18Dhaka University Library 2022-02-14 Books  1PurchasedNon Fiction General Stacks524614Dhaka University Library658.8 KOP
2022-05-182022-05-18Dhaka University Library 2022-02-14 Books  2PurchasedNon Fiction General Stacks524615Dhaka University Library658.8 KOP
Last Updated on September 15, 2019
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