Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. - 17th, McGraw-Hill education Int. ed. - New York : McGraw Hill Education, 2016. - xxxvi, 662 p. : col. ill. ; 28 cm.
Glossary: p.622 - 630.
Includes bibliographical references and index.
9781259253065 (pbk)
Marketing.
658.8 / INT
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money. - 17th, McGraw-Hill education Int. ed. - New York : McGraw Hill Education, 2016. - xxxvi, 662 p. : col. ill. ; 28 cm.
Glossary: p.622 - 630.
Includes bibliographical references and index.
9781259253065 (pbk)
Marketing.
658.8 / INT