International marketing /
by Cateora, Philip R; Gilly, Mary C [jt. aut.]; Graham, John L [jt. aut.]; Money, R. Bruce [jt. aut.].
Material type: BookPublisher: New York : McGraw Hill Education, 2016Edition: 17th, McGraw-Hill education Int. ed.Description: xxxvi, 662 p. : col. ill. ; 28 cm.ISBN: 9781259253065 (pbk).Subject(s): MarketingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Dhaka University Library General Stacks | Non Fiction | 658.8 INT (Browse shelf) | 1 | Available | 524618 |
Glossary: p.622 - 630.
Includes bibliographical references and index.
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