Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar. - 12th ed. - Noida : Pearson, 2019. - xxx, 670 p. : col. ill. ; 25 cm.
Glossary: p. 627-644.
Includes bibliographical references and index.
9789353069834 (pbk)
2005029392
Consumers.
Marketing.
HF5415.32 / .S35 2007
658.8342 / SCC
Consumer behavior / Leon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar. - 12th ed. - Noida : Pearson, 2019. - xxx, 670 p. : col. ill. ; 25 cm.
Glossary: p. 627-644.
Includes bibliographical references and index.
9789353069834 (pbk)
2005029392
Consumers.
Marketing.
HF5415.32 / .S35 2007
658.8342 / SCC