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Consumer behavior /

by Schiffman, Leon G; Wisenblit, Joseph [jt. aut.]; Kumar, S. Ramesh [jt. aut.].
Material type: materialTypeLabelBookPublisher: Noida : Pearson, 2019Edition: 12th ed.Description: xxx, 670 p. : col. ill. ; 25 cm.ISBN: 9789353069834 (pbk).Subject(s): Consumers | Marketing
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Item type Current location Collection Call number Copy number Status Notes Date due Barcode
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8342 SCC (Browse shelf) 1 Available Psychology 525051
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8342 SCC (Browse shelf) 2 Available Trn. to Psychology 525052

Glossary: p. 627-644.

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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