Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 15th ed. - Noida : Pearson, 2016 (2017 printing). - 756 p. in various pagings : col. ill. ; 25 cm.
Glossary: p. G.1-G.11.
Includes bibliographical references and index.
9789332557185 (pbk)
2014023870
Marketing Management.
HF5415.13 / .K64 2016
658.8 / KOM
Marketing management / Philip Kotler, Kevin Lane Keller. - 15th ed. - Noida : Pearson, 2016 (2017 printing). - 756 p. in various pagings : col. ill. ; 25 cm.
Glossary: p. G.1-G.11.
Includes bibliographical references and index.
9789332557185 (pbk)
2014023870
Marketing Management.
HF5415.13 / .K64 2016
658.8 / KOM