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Marketing management / (Record no. 257196)

000 -LEADER
fixed length control field 00861cam a2200277 i 4500
001 - CONTROL NUMBER
control field 18203628
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221006111456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140627r20162017ii a b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014023870
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332557185 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
-- BD-DhUL
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOM
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Noida :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2016 (2017 printing).
300 ## - PHYSICAL DESCRIPTION
Extent 756 p. in various pagings :
Other physical details col. ill. ;
Accompanying material 25 cm.
365 ## - TRADE PRICE
Price type code IRS
Price amount 1150.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Glossary: p. G.1-G.11.
Includes bibliographical references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
Relator term jt. aut.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Public note Full call number
2022-10-032022-10-03Dhaka University Library 2022-02-14 Books  1PurchasedNon Fiction General Stacks524610Dhaka University LibraryMarketing658.8 KOM
2022-10-032022-10-03Dhaka University Library 2022-02-14 Books  2PurchasedNon Fiction General Stacks524611Dhaka University LibraryMarketing658.8 KOM
Last Updated on September 15, 2019
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