Marketing management / (Record no. 257196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861cam a2200277 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18203628 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221006111456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140627r20162017ii a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014023870 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOM |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2016 (2017 printing). |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 756 p. in various pagings : |
| Other physical details | col. ill. ; |
| Accompanying material | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | IRS |
| Price amount | 1150.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Glossary: p. G.1-G.11. Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| Relator term | jt. aut. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Public note | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022-10-03 | 2022-10-03 | Dhaka University Library | 2022-02-14 | Books | 1 | Purchased | Non Fiction | General Stacks | 524610 | Dhaka University Library | Marketing | 658.8 KOM | |||||
| 2022-10-03 | 2022-10-03 | Dhaka University Library | 2022-02-14 | Books | 2 | Purchased | Non Fiction | General Stacks | 524611 | Dhaka University Library | Marketing | 658.8 KOM |