Czinkota, Michael R.
International marketing / Michael R. Czinkota, Iikka A. Ronkainen, Annie Peng Cui. - 11th ed. - Boston : Cengage, 2023. - xxix, 604 p. : col. ill. , col. maps ; 28 cm.
Glossary: p. 561-569. Includes bibliographical references and index.
9780357445129 (pbk)
Export marketing.
658.84 / CZI
International marketing / Michael R. Czinkota, Iikka A. Ronkainen, Annie Peng Cui. - 11th ed. - Boston : Cengage, 2023. - xxix, 604 p. : col. ill. , col. maps ; 28 cm.
Glossary: p. 561-569. Includes bibliographical references and index.
9780357445129 (pbk)
Export marketing.
658.84 / CZI