Pride, William M.
Foundations of marketing / William M. Pride, O. C. Ferrell. - 9th ed. - Boston : Cengage, 2022. - xxii, 553 p. : col. ill. ; 28 cm.
Glossary: p. 485 - 496. Includes bibliographical references and index.
9780357129463 (pbk)
Marketing.
658.8 / PRF
Foundations of marketing / William M. Pride, O. C. Ferrell. - 9th ed. - Boston : Cengage, 2022. - xxii, 553 p. : col. ill. ; 28 cm.
Glossary: p. 485 - 496. Includes bibliographical references and index.
9780357129463 (pbk)
Marketing.
658.8 / PRF