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Kerin, Roger A.

Strategic marketing problems : cases and comments/ Roger A. Kerin, Robert A. Peterson. - 13 - Boston : Pearson, 2013. - xi, 729 p. : ill. (some col.) ; 28 cm

Includes bibliographical references and index

ISBN: 9780132747257(hbk)

Subjects--Topical Terms:
Marketing --Case studies

Dewey Class. No.: 658.8 / KES

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