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Strategic marketing problems : (Record no. 258623)

000 -LEADER
fixed length control field 00712nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231210121057.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231210s2013 xxi||||| |||| 00| 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132747257(hbk)
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhUL
Transcribing agency BD-DhUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KES
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments/
Statement of responsibility, etc. Roger A. Kerin, Robert A. Peterson.
250 ## - EDITION STATEMENT
Edition statement 13
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 729 p. :
Other physical details ill. (some col.) ;
Dimensions 28 cm
365 ## - TRADE PRICE
Price type code USD
Price amount 290.6
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Case studies
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
Relator term au.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Public note Full call number
2023-12-102023-12-10Dhaka University Library 2023-12-10 Books  1PurchasedNon Fiction General Stacks527761Dhaka University LibraryMarketing658.8 KES
2023-12-102023-12-10Dhaka University Library 2023-12-10 Books  2PurchasedNon Fiction General Stacks527762Dhaka University LibraryTr. to Marketing Dept. Sem. Marketing658.8 KES
Last Updated on September 15, 2019
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