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Reconnecting marketing to markets [electronic resource] / edited by Luis Araujo, John Finch, Hans Kjellberg. - Oxford : Oxford University Press, 2010. - 1 online resource (xv, 275 p.) : ill.

Includes bibliographical references and index.

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

9780191738043 (ebook) : No price


Marketing--Philosophy.
Marketing--Social aspects.

HF5415 / .R43 2010

658.8001
Last Updated on September 15, 2019
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