Reconnecting marketing to markets [electronic resource] /
by Araujo, Luis; Finch, John; Kjellberg, Hans.
Material type:
BookPublisher: Oxford : Oxford University Press, 2010Description: 1 online resource (xv, 275 p.) : ill.ISBN: 9780191738043 (ebook) :.Subject(s): Marketing -- Philosophy | Marketing -- Social aspectsOnline resources: Oxford scholarship online Summary: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
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This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
Description based on print version record.
Includes bibliographical references and index.
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