Brown, Melissa T., 1971-
Enlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force / [electronic resource] Melissa T. Brown. - New York ; Oxford : Oxford University Press, 2012. - 1 online resource (240 p.). - Oxford studies in gender and international relations . - Oxford studies in gender and international relations. .
Includes bibliographical references and index.
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
9780199933105 (ebook) : No price
Advertising--Recruiting and enlistment--Social aspects--United States.
Masculinity in advertising--United States.
United States--Armed Forces--Recruiting, enlistment, etc.--History--20th century.
United States--Armed Forces--Recruiting, enlistment, etc.--History--21st century.
UB323 / .B764 2012
659.19355223620973
Enlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force / [electronic resource] Melissa T. Brown. - New York ; Oxford : Oxford University Press, 2012. - 1 online resource (240 p.). - Oxford studies in gender and international relations . - Oxford studies in gender and international relations. .
Includes bibliographical references and index.
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
9780199933105 (ebook) : No price
Advertising--Recruiting and enlistment--Social aspects--United States.
Masculinity in advertising--United States.
United States--Armed Forces--Recruiting, enlistment, etc.--History--20th century.
United States--Armed Forces--Recruiting, enlistment, etc.--History--21st century.
UB323 / .B764 2012
659.19355223620973