Enlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force / (Record no. 38139)
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| fixed length control field | 01909nam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | EDZ0000062311 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170920101833.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m||||||||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr|||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120313s2012 nyu fo| 001 0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199933105 (ebook) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | UB323 |
| Item number | .B764 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.19355223620973 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Melissa T., |
| Dates associated with a name | 1971- |
| 245 10 - TITLE STATEMENT | |
| Title | Enlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force / |
| Medium | [electronic resource] |
| Statement of responsibility, etc. | Melissa T. Brown. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York ; |
| -- | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (240 p.). |
| 490 1# - SERIES STATEMENT | |
| Series statement | Oxford studies in gender and international relations |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print version details on publisher's website; title from home page (viewed on Mar. 13, 2012). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Recruiting and enlistment |
| -- | Social aspects |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Masculinity in advertising |
| Geographic subdivision | United States. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States |
| General subdivision | Armed Forces |
| -- | Recruiting, enlistment, etc. |
| -- | History |
| Chronological subdivision | 20th century. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States |
| General subdivision | Armed Forces |
| -- | Recruiting, enlistment, etc. |
| -- | History |
| Chronological subdivision | 21st century. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version |
| International Standard Book Number | 9780199842827 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Oxford studies in gender and international relations. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Oxford scholarship online |
| Uniform Resource Identifier | http://dx.doi.org/10.1093/acprof:oso/9780199842827.001.0001 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
No items available.