Public health branding applying marketing for social change / [electronic resource] :
edited by W. Douglas Evans, Gerard Hastings.
- Oxford : Oxford University Press, 2008.
- 1 online resource (xvi, 304 p.) : ill.
Includes bibliographical references and index.
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
9780191724060 (ebook) : No price
Public health--Marketing.
Health promotion.
Branding (Marketing)
RA427 / .P82 2008
362.10688
Includes bibliographical references and index.
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
9780191724060 (ebook) : No price
Public health--Marketing.
Health promotion.
Branding (Marketing)
RA427 / .P82 2008
362.10688